Empowered Women- Empowered Communities
The word “Behbud” translates as “advancement” and it is a name that stands for support and strength for women. Behbud’s work began with rehabilitation of the 1965 war victims in conjunction with a small industrial home and dispensary. Behbud is a pioneer amongst Pakistani nonprofits, and has almost 50 years of experience in poverty alleviation efforts.
The Behbud Boutique is one channel where the women are able to sell the crafts they produce both as home-based workers and at the industrial home. A need was felt to rebrand the Behbud Boutique to reflect its identity as a haven for women empowerment and its mission of preserving the traditional crafts of Pakistan. Visiting the industrial home is always a personal pleasure- the sunny disposition of the women and the beautiful crafts they produce are always a joy to behold. The new branding is meant to reflect this character.