Putting Yourself First

A branded life coach for young women to help them make good lifestyle choices.

The Challenge
Let’s make a habit of putting you first. As the digital embodiment of Tapal Green Tea’s big idea, the UneedU app was designed as a pocket-sized life coach to help young women make better, healthier choices.

The Solution
UneedU works by reminding you to complete daily tasks to create a routine. Not only are tasks short and fun and devised by experts, your progråess is also gamified. Milestones are linked to your social profile to ensure that you are motivated to stay on track and get community support.

Agency
Ogilvy & Mather

Art Direction & Design
Shehzil Malik

Strategy
Tamkeen Nadeem

Client
Tapal Green Tea